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below: Review of our 14th Year at CES -
New Designs; New Finishes

AFTER 14 CONSECUTIVE YEARS AT THE CES WE WOULD LIKE TO SHARE WITH YOU WHAT WE SAW, WHAT WE HEARD AND WHAT IS NEW.

WHAT IS NEW FOR US THIS YEAR.
BASED ON LAST YEARS FEEDBACK FROM OUR AUTHORIZED DEALERS AND DISTRIBUTORS, IT WAS CLEAR TO US THAT WE HAD TO FIND A SOLUTION FOR AN ENTRY AND/OR MID-LEVEL LOUDSPEAKER STAND. OUR AFFILIATES HAD DONE WELL WITH OUR REFERENCE LEVEL LOUDSPEAKER STAND DUETTO, WHICH WON THE INNOVATIONS AWARD AT THE CES IN 1999.

THE WISH LIST FOR AN ENTRY AND/OR MID-LEVEL LOUDSPEAKER STAND INCLUDED:
1. THE NEW DESIGN SHALL EMPHASIZE FUNCTIONALITY.

2. SHALL EXHIBIT QUALITY CRAFTSMANSHIP COMBINED WITH SUPERIOR FINISHES WHEN COMPARED TO EQUALLY PRICED PRODUCTS.

3. IT SHALL USE NEW DESIGN ELEMENTS THAT HAVEN’T BEEN IN THE INDUSTRY THUS FAR.

4. THE TARGET PRICE SHALL BE AT 1/3 THE COST OF DUETTO.

THE RESULT IS COLUMN. THE ORDER WAS TALL AND IT TOOK UNTIL DECEMBER 31 TO BE SATISFIED WITH OUR RESULTS.

COLUMN - foot detail.

COLUMN WAS SHOWN AT THE CES. OUR RECEIVED ORDERS CONFIRM THAT WE HAVE SUCCEEDED VERY WELL IN COMPLETING OUR PRODUCT LINE WITH COLUMN. SORRY THAT IT TOOK SO LONG, WE SHOULD HAVE HAD THIS PRODUCT YEARS AGO.

THE YEAR BEFORE LAST (2009) WE BEGAN SELLING PREDOMINANTLY CUSTOM AND MORE HIGH-END PRODUCTS, SUCH AS TRIANGLE, YPSILON, TANDEM, MONTEGO BLUE AND DUO.

WE ALSO NOTICED THE GROWING REQUEST FOR A CUSTOM-FINISH WE CALL: “CROSS-GRAIN FINISH, WITH CORNER-HIGHLIGHTS ON AIRCRAFT-GRADE ALUMINUM.” THIS FINISH WAS ONLY AVAILABLE FOR EURYTHMY. WE REVIEWED THAT DECISION AND DECIDED TO INCORPORATE THIS FINISH AS THE NEW “LUXURY EDITION FINISH”

THE NEW LUXURY EDITION FINISH AS SHOWN AT CES

TRIANGLE WAS THE PRODUCT CHOSEN TO INITIATE THIS LIMITED EDITION OF 250 UNITS. BASED ON DEMAND, WE WILL CONSIDER MAKING IT AVAILABLE FOR NOVUS, SUMMIT AND PARALLEL.

PLEASE NOTE THESE CHANGES AS WELL -
1. ONLY OPTIMUS AND MAXIMUS ARE OFFERED WITH THE STANDARD SHELF SIZE OF
19” X 18”, MATERIAL IS A FINISHED WALNUT.

2. ALL SEMI- OR FULL-SUSPENSION PLATFORMS ARE OFFERED IN LARGE SHELF SIZE ONLY. THE 19” X 18” IS AVAILABLE AS CUSTOM ORDER.

3. STANDARD FRAME COLOR IS BLACK.
MONTEGO BLUE, MIDNIGHT BLUE, ALUMINUM CROSSGRAIN FINISH ARE AVAILABLE AS CUSTOM ORDERS.

4. CUBE HAS BEEN REFINED. WE UPGRADED THE SINGLE DOOR AND REPLACED IT WITH TWO DOORS. IT HIGHLIGHTS THE SYMMETRY AND COMPLEMENTS THE OVERALL INDUSTRIAL DESIGN OF OUR PRODUCTLINE BETTER. IN ADDITION, THE NEW DESIGN PREVENTS THE NEED TO HAVE ONE LARGE DOOR OPEN TO OPERATE THE EQUIPMENT MANUALLY.

THANKS AGAIN FOR YOUR SUPPORT AND FEEDBACK. IT HELPED US TO BE WHAT WE ARE TODAY AND WHO WE CAN BE TOMORROW.

A HAPPY AND HEALTHY 2011 TO ALL OF YOU.

THE pARTicular TEAM

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